Bringing Singapore's wildlife parks into every child's home
Born in Singapore Zoo, My Animal Buddy helps every child enjoy the benefits of frequent animal interactions from their homes. Through fun learning journeys with animal buddies, we aim to nurture all children with the life skills to be future-ready with a love for wildlife and our earth.
Nurturing responsible, future-ready, thriving global citizens
Our Belief
We believe in a world where every child, every day, everywhere is passionate about exploration and discovery, is inspired to protect wildlife and our earth, and is empowered to fuel positive change for themselves and the world.
Our Mission
We strive to provide every child the access to a variety of digital and physical products, services and experiences that make animal interactions commonplace and relevant in their daily lives. Infused with multiple learning opportunities, every child will be empowered with the mindset and skills to thrive.
Our Legacy
We operate the world's leading zoological institutions—Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. With decades of experience in engaging families through our "living classrooms", we are now exporting this beyond our parks, infusing a healthy dose of technology and the latest pedagogies.
Our Approach
In today’s world, future-readiness means having the right qualities and skills to thrive. Our programme leverages the latest scientific research in activity and program design, to impart the 7 Essential Life Skills and help every child acquire Resilience, Social & Emotional Intelligence, Leadership and Global Awareness.
Our Commitment
Starting with My Animal Buddy, we have created a trusted hub to help parents engage children at home meaningfully. Activities are carefully designed with positive behavioural and learning outcomes, based on well-established pedagogies, and thoroughly tested with real families to make sure children love them!
Embracing well-established research
Our work is guided by experts renowned in Early Childhood, Positive Psychology and Zoology. By leveraging well-established scientific research, we ensure well-rounded development through fun animal-related activities and programming.
Beth C. Fredericks
Early Childhood Specialist
- Over 25 years in early childhood pedagogy, museum education, family engagement, curriculum design and teacher training
- Former Executive Director Wheelock College Singapore
- Former Boston Children's Museum specialist, leading the launch of exhibits such as Countdown to Kindergarten and Race to the Top: Museums and Libraries Project
Yeo Sha-En
Founder, Happiness Scientists
- TEDx Speaker and #1 Best-selling Author of The Road to Success Vol.2 (co-authored with Jack Canfield)
- Graduate of the Masters of Applied Positive Psychology (MAPP) from the University of Pennsylvania
- Positive Psychology Speaker & Trainer to more than 100 schools and 20,000 people around the world
May Lok
Director of Education, Wildlife Reserves Singapore
- Co-author and editor of Together For Wildlife and Keeper of The Wild
- Honorary Working Committee Member, Education, Wildlife Reserves Singapore Conservation Fund (WRSCF)
- Board Member, Regional Representative North and South Asia, International Zoo Educators Association (2010 to 2014)
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