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About us

Bringing Singapore's wildlife parks into every child's home

Born in Singapore Zoo, My Animal Buddy helps every child enjoy the benefits of frequent animal interactions from their homes. Through fun learning journeys with animal buddies, we aim to nurture all children with the life skills to be future-ready with a love for wildlife and our earth.

About My Animal Buddy

Nurturing responsible, future-ready, thriving global citizens

Our Belief

We believe in a world where every child, every day, everywhere is passionate about exploration and discovery, is inspired to protect wildlife and our earth, and is empowered to fuel positive change for themselves and the world.

Our Belief
Our Belief

Our Mission

We strive to provide every child the access to a variety of digital and physical products, services and experiences that make animal interactions commonplace and relevant in their daily lives. Infused with multiple learning opportunities, every child will be empowered with the mindset and skills to thrive.

Our Legacy

We operate the world's leading zoological institutions—Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. With decades of experience in engaging families through our "living classrooms", we are now exporting this beyond our parks, infusing a healthy dose of technology and the latest pedagogies.

Our Legacy
Our Approach

Our Approach

In today’s world, future-readiness means having the right qualities and skills to thrive. Our programme leverages the latest scientific research in activity and program design, to impart the 7 Essential Life Skills and help every child acquire Resilience, Social & Emotional Intelligence, Leadership and Global Awareness.

Our Commitment

Starting with My Animal Buddy, we have created a trusted hub to help parents engage children at home meaningfully. Activities are carefully designed with positive behavioural and learning outcomes, based on well-established pedagogies, and thoroughly tested with real families to make sure children love them!

Our Commitment

Embracing well-established research

Our work is guided by experts renowned in Early Childhood, Positive Psychology and Zoology. By leveraging well-established scientific research, we ensure well-rounded development through fun animal-related activities and programming.

Beth C. Fredericks

Beth C. Fredericks

Early Childhood Specialist

  • Over 25 years in early childhood pedagogy, museum education, family engagement, curriculum design and teacher training
  • Former Executive Director Wheelock College Singapore
  • Former Boston Children's Museum specialist, leading the launch of exhibits such as Countdown to Kindergarten and Race to the Top: Museums and Libraries Project

Yeo Sha-En

Yeo Sha-En

Founder, Happiness Scientists

  • TEDx Speaker and #1 Best-selling Author of The Road to Success Vol.2 (co-authored with Jack Canfield)
  • Graduate of the Masters of Applied Positive Psychology (MAPP) from the University of Pennsylvania
  • Positive Psychology Speaker & Trainer to more than 100 schools and 20,000 people around the world

May Lok

May Lok

Director of Education, Wildlife Reserves Singapore

  • Co-author and editor of Together For Wildlife and Keeper of The Wild
  • Honorary Working Committee Member, Education, Wildlife Reserves Singapore Conservation Fund (WRSCF)
  • Board Member, Regional Representative North and South Asia, International Zoo Educators Association (2010 to 2014)

Here's what others have to say

My boys loved discovering about pangolins! And also finding out that animals can go through surgery and overcome a tough recovery period to get better.

Shan

It was great spending time with the kids on an activity where they can learn something! Beth was very engaging.

Zi Huan Wee

My kids seem to learn more facts about animals online with My Animal Buddy than when they are physically at the zoo! Love the sharing of experiences that are not easily found in books.

Eileen Fu

My son loves seeing the animals up close and learning more about them!

Charmaine Cheong

A very good reminder for parents to let kids know they can always turn to us to talk about their emotions, like how to be brave.

Jean Lum

Thank you for inviting us to this amazing session! Maia really enjoyed it! She says that she wants to be a vet now!

Lis Katimansah

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