Born in our wildlife parks, My Animal Buddy is a trusted partner that teaches children essential life skills and values to thrive while deepening their love for wildlife and our earth. Explore the animal kingdom with animal buddies and enjoy the benefits of frequent animal interaction from your home.
Our Belief
We believe in a world where every child, every day, everywhere is passionate about exploration and discovery, is inspired to protect wildlife and our Earth, and is empowered to fuel positive change for themselves and the world.
Our Mission
We strive to provide every child the access to a variety of digital and physical products, services and experiences that make animal interactions commonplace and relevant in their daily lives. Infused with multiple learning opportunities, every child will be empowered with the right mindset, values and skills to thrive.
Our Legacy
We operate the world's leading zoological institutions—Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. With decades of experience in engaging families through our "living classrooms", we are now exporting this beyond our parks, infusing a healthy dose of technology and the latest pedagogies.
Our Approach
In today’s world, future-readiness means having the right qualities, values and skills to thrive. Our programme leverages the latest scientific research in activity and program design, to impart the 7 Essential Life Skills and help every child acquire Resilience, Social & Emotional Intelligence, Leadership and Global Awareness.
Our Commitment
Starting with My Animal Buddy, we have created a trusted hub to help parents engage children at home meaningfully. Activities are carefully designed with positive behavioural and learning outcomes, based on well-established pedagogies, and thoroughly tested with real families to make sure children love them!
Our work is guided by experts renowned in Early Childhood, Positive Psychology and Zoology. By leveraging well-established scientific research, we ensure well-rounded development through fun animal-related activities and programming.